About KBKASF
KBKASF isn't about following trends.
It's about keeping a straight face when life tries to break you.
The Origin Story
KBKASF was founded by Kenbriel Hearn — a former Memphis Cyclone football player whose senior season was taken from him by a stroke. What could have been the end of a chapter became the beginning of something far greater.
In the middle of recovery, uncertainty, and the kind of silence that only adversity brings, a brand was born. Not out of a business plan — but out of faith. Out of the decision to keep going when every reason to stop was right in front of him.
That's what KBKASF is. It's the posture you hold when life hits hardest. It's the face you keep straight when the world expects you to fold.
Faith-Forward. Purpose-Driven.
Every piece in the KBKASF collection is more than clothing — it's a statement. A reminder that your story isn't over. That faith isn't passive. That what you wear can reflect what you believe.
We don't chase trends. We build culture. We create for the ones who move with intention, who carry their faith boldly, and who know that real style starts from the inside out.
"KBKASF isn't about following trends."
The Podcast: Keeping A Straight Face
The brand extends beyond the wardrobe. Keeping A Straight Face is the KBKASF podcast — raw, real conversations about faith, resilience, identity, and what it means to keep moving when life gets heavy.
Listen on your platform of choice:
Get In Touch
We'd love to hear from you. Whether you have a question, a story to share, or just want to connect — reach out at kbkasf@proton.me or visit our Contact page.
Based in New Braunfels, Texas. Built on faith. Worn with purpose.