Our Story

KBKASF isn't about following trends.

Born From Resilience

KBKASF was built on a foundation that most brands never have to face — adversity. Founder Kenbriel Hearn was a Memphis Cyclone football player with his whole future ahead of him. Then, before his senior year, he suffered a stroke that changed everything.

He didn't quit. He didn't fold. He kept a straight face.

That moment of trial became the foundation of something greater — a brand rooted in faith, grit, and the belief that your story isn't over when things get hard. KBKASF is the proof.

Faith-Forward. Always.

Every piece in the KBKASF catalog carries a message. We don't design for the moment — we design for the movement. Our faith-forward streetwear is for those who walk boldly, who carry their convictions in how they dress, and who refuse to let the world define them.

This isn't just clothing. It's a statement. It's armor. It's identity.

The Podcast: Keeping A Straight Face

The conversation doesn't stop at the clothes. Keeping A Straight Face is the KBKASF podcast — raw, real, and faith-driven. Tune in as Kenbriel shares stories of resilience, purpose, and what it means to keep moving forward no matter what life throws at you.

▶ Listen on Spotify ▶ Listen on Apple Podcasts

Based in New Braunfels, Texas. Built on faith. Worn with purpose.

Questions? Reach us at kbkasf@proton.me